Privacy Notice

Last updated: April 16, 2026

At Rides2U (“Rides2U,” “Company,” “we,” “our,” or “us”), we value your trust. When you access Rides2U’s services, you are entrusting us with your Personal Information. We are committed to acting responsibly when we collect, use, and protect your Personal Information. This Privacy Notice is designed to help you understand exactly what we collect, why we collect it, how we use it, and what rights you have — clearly and without confusion.

This Privacy Notice applies when you visit our website at www.rides2u.com, download or use the Rides2U mobile application (“App”), or subscribe to or use any of our services. Rides2U’s technology platform facilitates the arrangement of transportation services between drivers and riders across our active markets, which currently include communities in Indiana, Illinois, Wisconsin, Michigan, Tennessee, Mississippi, and other states where Rides2U operates or may expand in the future, connecting community members, students, and families with professional, convenient, and secure transportation.

This Notice applies to:

Passengers — individuals who request or receive transportation via their Rides2U account.
Drivers — individuals who provide transportation to Passengers individually or through Rides2U partner transportation companies.
Account Holders — individuals or entities with an active Rides2U account, including partner universities and businesses.
Guest Users — individuals who receive ride services ordered by other Rides2U Account Holders.

All of the above may be referred to as “Users” or “you” throughout this Notice. By accessing and using our Services, you consent to the collection, storage, use, and disclosure of your Personal Information as described here. The Services are intended for users located in the United States only.

1. Types of Data We Collect

We collect Non-Personal Information (data that cannot be used to personally identify you, such as anonymous usage data, general demographics, and aggregate statistics) and Personal Information (data that identifies or could identify you, such as your name, address, phone number, or email address).

CONTEXT	TYPES OF DATA WE MAY PROCESS	PRIMARY PURPOSE
Website Visitor Information	First and last name, email address, and any information included in messages sent to us. Please do not include sensitive information in contact messages.	Legitimate interest in contacting and communicating with customers regarding our Services.
Passenger Account Information	First and last name, date of birth, mailing address, phone number, and email address. Payment information is collected directly by our processor, Stripe. The Driver will only have access to the Passenger's phone number until the ride is completed. WHY PHONE NUMBER IS REQUIRED: A phone number is necessary for the core functionality of the Rides2U platform and cannot be made optional. It is used to: (1) verify your identity at account creation to prevent fraudulent accounts; (2) enable Driver-Passenger coordination for pickup, which is the primary function of the app; (3) deliver SMS trip notifications, booking confirmations, and real-time status updates; and (4) support emergency contact by law enforcement or safety personnel if an incident occurs during a trip. Without a verified phone number, the core ride-booking service cannot be safely or reliably provided.	Required for core app functionality and safety. A verified phone number is essential to identity verification, Driver-Passenger communication, trip notifications, and emergency safety protocols. Collection is necessary for the app to function as intended and to protect the safety of all Users.
Driver Application and Account Information	First and last name, social security number, mailing address, phone number, email address, driver's license information, recent photograph, vehicle information, and insurance information. Used for background checks, sexual offender registry checks, and identity verification. May include driver history, criminal record (where permitted by law), license status, known aliases, prior addresses, and right to work. WHY PHONE NUMBER IS REQUIRED: A phone number is required for Driver accounts because it is used to: (1) verify Driver identity during the application process; (2) enable real-time communication with Passengers during active trips; (3) deliver trip requests, routing updates, and platform notifications; and (4) support emergency contact by law enforcement or Rides2U safety personnel if an incident occurs. A verified phone number is a non-negotiable safety and operational requirement for anyone providing transportation services on the Rides2U platform.	Required for legal and contractual obligations, regulatory compliance, core platform functionality, and to protect the safety of Passengers and the public. Phone number collection is necessary for the Driver role to function on the platform.
Account Holder Information	Company name, title, first and last name, mailing address, company phone number, and email address.	Required for legal and contractual obligations. Legitimate interest in communicating with Account Holders regarding Services.
Guest Users	Name and phone number. The Driver will only have access to the Guest User's phone number until the ride is completed.	Consent-based. Legitimate interest in enabling communication between parties and providing Services, including emergency use where necessary.
Student Ambassadors	First and last name, school name, email address, and phone number.	Legitimate interest in communicating with and understanding Student Ambassadors in relation to our Services.
Geolocation Information	PASSENGER LOCATION: Precise geolocation collected from the time a trip is requested through completion of the trip, using GPS, Wi-Fi, and/or cellular technology. Passenger location is not collected while the Rides2U app is in the background. DRIVER LOCATION: Precise geolocation collected while the Driver is in "online" mode, whether the Rides2U app is in the foreground or background. This includes periods when the Driver switches to a navigation app (e.g., Google Maps or Apple Maps), receives a phone call, or moves the Rides2U app to the background while a trip is in progress or while available to receive trip requests. Background location collection is necessary to: (a) match Drivers to nearby Passengers; (b) display Driver progress to Passengers; and (c) accurately calculate fares and generate trip records. Driver location is not collected when the Driver is in "offline" mode.	Legitimate interest in providing trip functionality and tailored Services. Also used for receipt generation, customer support, fraud detection, insurance, safety, and analytics.
Push Notifications	If you opt in, we collect your device push token and notification preferences to send trip status updates, booking confirmations, Driver arrival alerts, and promotional communications you have consented to receive. We do not share your push notification token with third parties for advertising purposes. You may opt out at any time through your device's notification settings or within the Rides2U App.	Consent-based. Opting out of promotional notifications will not affect transactional notifications related to active trips.
App Tracking Transparency (iOS)	On Apple iOS devices running iOS 14.5 or later, we request your permission through Apple's App Tracking Transparency (ATT) framework before engaging in any tracking of your activity across other companies' apps or websites for advertising purposes. If you grant permission, we may use your device's advertising identifier to deliver interest-based advertising and measure advertising effectiveness. If you decline or select "Ask App Not to Track," we will not use your data for cross-app tracking purposes. You may change your preference at any time in Settings > Privacy and Security.	We honor all user tracking preferences set through the ATT framework and your iOS device settings. We will not attempt to circumvent your tracking permission choices.
Mobile Devices	Unique identifying information broadcast from your device when using the Services. Collected from the time a trip is requested until it is completed, and at any time the Rides2U application is running in the foreground of the User's device.	Legitimate interest in identifying unique visitors and understanding how users interact with the Services on mobile devices.
Cookies and First Party Tracking	Cookies (small text files stored on your device) and clear GIFs used to make the Services operate efficiently and to analyze performance. You can enable, disable, or delete cookies via your browser settings, though doing so may affect Service functionality.	Legitimate interest in operating the Services efficiently and improving performance.
Cookies and Third Party Tracking	We participate in behavior-based advertising. Third parties may use cookies, pixels, or similar technology to collect information about your use of the Services. We use Google Analytics to analyze site traffic and interactions. You may opt out of Google Analytics for display advertising by managing your privacy controls at Google's website.	Legitimate interest in behavior-based advertising, analytics, and engaging third parties to assist with providing Services.
Website and Application Interactions	IP addresses, preferences, pages visited prior to using the Services, browser type and version, operating system, internet service provider, unique device IDs, language settings, timestamps, clicks, scrolling, browsing times, searches, transactions, referral pages, load times, and errors encountered.	Legitimate interest in understanding how you interact with the Services to improve them, understand preferences, detect fraud, and identify technical issues.
Feedback and Support	Personal Information contained in any inquiry you submit, including online forms, email or phone inquiries, support requests, feedback, photographs, audio or video recordings (including dashcam footage submitted in connection with customer support), and metadata related to your communication method. Our App includes a chat function and we will collect information exchanged between you and the Driver.	Legitimate interest in receiving, acting on, and resolving your feedback, issues, and inquiries.
Transactional Information	Products and services purchased or requested, type of services provided, trip details, payment transaction information including amounts charged, distance traveled, and payment method.	Legitimate interest in fulfilling contractual and legal obligations related to Services, and in understanding preferences to improve offerings.
Demographic Information	Age or location information.	Legitimate interest in understanding our users and providing tailored Services. Some information, such as age, may be legally required for use of the Services.
Surveys	Information you provide through surveys, which may be conducted by Rides2U or a third-party provider such as SurveyMonkey. Third-party survey providers are subject to their own privacy policies.	Legitimate interest in understanding user opinions and collecting information relevant to improving the Services.
Employment	If you apply for a position or become a W-9 contractor or employee, we collect information necessary to process your application or engagement, which may include your social security number. Providing this information is required for employment or contracting purposes.	Required to fulfill our employment or contractor obligations and to comply with legal requirements.
Logs	Browser type, operating system, IP address, domain name, click activity, referring website, and date/time stamp for visitors.	Legitimate interest in monitoring network access and Service usage to provide and improve the Services.

2. Children’s Online Privacy Protection Act (COPPA)

Our Services are not designed for children under 13, and we do not intentionally or knowingly collect Personal Information from users under the age of 13. If we discover that a child under 13 has provided us Personal Information, we will delete such information promptly. For all Account Holders, Passengers, and Guest Users between the ages of 13 and 17, parental authorization for all rides is required.

3. Information You Provide to Us

We collect Personal Information when you contact us or set up an account through the Services.
When you engage us for Services, our payment processor Stripe collects all information necessary to complete the transaction.
We may collect your name, email address, and referral information in connection with Driver and Student Ambassador referral programs.
If you contact us via email, we may collect your name, email address, and the content of your message.
Rides2U may use photographs submitted by Drivers, Passengers, or Guest Users to verify identity where voluntarily submitted or legally required.
Drivers may have dashcams installed in their vehicles. We do not require or control Driver use of dashcams, but Drivers may share dashcam footage with us. Drivers are responsible for any required disclosures regarding dashcam use under applicable law.
When you participate in a survey, we may collect any additional information you knowingly provide.
We maintain email communications in accordance with applicable federal law, including the CAN-SPAM Act. All emails from Rides2U will clearly identify the sender and include a clear unsubscribe mechanism.

Rides2U requires a verified phone number from all Passengers and Drivers at account creation. This requirement is not optional because phone number verification is essential to the safe and functional operation of the Rides2U platform. Specifically, a phone number is required to:

Verify your identity at account creation and prevent fraudulent or duplicate accounts on the platform.
Enable Driver-Passenger coordination for pickup, which is the primary core function of the Rides2U app. Without a verified phone number, the app cannot safely connect Drivers and Passengers.
Deliver SMS trip notifications, real-time booking confirmations, Driver arrival alerts, and status updates that are integral to the ride experience.
Support emergency contact protocols. In the event of an incident during a trip, law enforcement, emergency services, or Rides2U safety personnel may need to reach a User immediately. A verified phone number is a critical safety requirement for any transportation platform.
Enable two-factor authentication and account security verification to protect Users from unauthorized access.

Rides2U does not collect phone numbers for advertising purposes. Your phone number is used solely for the functional, safety, and operational purposes described above. The Driver will only have access to your phone number during an active trip, after which access is removed. All other contact between Drivers and Passengers takes place through Rides2U’s anonymized in-app communication system.

This requirement is consistent with industry standards for transportation network companies and is necessary to comply with applicable state transportation regulations that require verified contact information for all platform participants.

4. Information Collected via Technology

We track information provided by your browser or our software application when you view or use the Services, including the referring URL, browser type, device type, time and date of access, and other non-personally identifying information, using Cookies. We may use third party analytics services such as Google Analytics to collect information about how you use and interact with the Services.

IMPORTANT — DRIVER LOCATION DURING TRIPS

Location data collected by a Driver during a trip will be linked to the Passenger's account, even if the Passenger has not independently enabled location data collection on their own mobile device.

Our Website and App use social media connectors including buttons for Facebook, Yelp, LinkedIn, Twitter, and Instagram. We reserve the right to use technological equivalents of cookies, including social media pixels, in compliance with each platform’s policies. Social media third party providers may combine your information with other data they hold about you.

Some content or applications on the Services may be served by third parties, including advertisers, ad networks, content providers, and application providers. These third parties may use cookies, web beacons, SDKs, or other tracking technologies to collect information about you over time and across websites. We do not control these third party tracking technologies.

You may opt out of interest-based advertising from members of the Digital Advertising Alliance (DAA) at optout.aboutads.info or the Network Advertising Initiative (NAI) at optout.networkadvertising.org.

5. Information We Obtain From Other Sources

We may collect information about you from the following sources:

Indirectly from you, through observation of your actions and interactions with the Services.
Insurance providers, to support claims processing and coverage verification.
Background check providers, to verify Driver eligibility and protect Passenger safety.
Partners and affiliates, through which Users may create or access their Rides2U account.
Data analytics providers, advertising networks, or data re-sellers whose data Rides2U may use for marketing or research purposes.
Other users or public sources, such as law enforcement, insurers, or media, for example as part of an investigation into an incident.
Publicly available sources, operating systems and platforms, social networks, or applications using or used by Rides2U’s API.
Government or regulatory authorities, as required by applicable law.

6. How We Use Your Personal Information

We use your Personal Information to respond to your requests, provide and improve our Services, and serve you better.

Providing the Services

Facilitate the creation of and secure your account
Verify your identity and maintain your account, settings, and preferences
Enable trip services, including using location data to facilitate pickups
Connect Drivers and Passengers and track trip progress
Process payments and calculate fares
Create Rides2U travel itineraries such as airport trips and rideshares
Personalize User accounts
Facilitate insurance, vehicle invoicing, or financing solutions
Send rewards for participation in referral programs
Enable features involving data sharing such as fare sharing, estimated arrival time sharing, ratings, comments, and accessibility features
Send administrative email notifications such as security advisories, booking confirmations, and maintenance updates

Safety and Security

Verify Driver identity and eligibility, including through background checks where permitted by law
Prevent, detect, investigate, and resolve incidents, accidents, theft, and insurance claims
Detect and prevent fraudulent accounts or unauthorized use of the Services
Verify Passenger and Guest User identities in connection with certain payment methods
Use device, location, user profile, and usage data to prevent and combat fraud
Share information regarding serious Driver safety incidents with third parties including other transportation companies or intermediaries, where necessary to prevent unsafe Drivers from accessing transportation platforms
Use ratings and usage data to prevent matching of Users where there is a higher risk of conflict

Marketing and Communications

Periodically send newsletters, surveys, offers, and promotional materials related to our Services and, where applicable, third party offerings
Conduct data analysis, testing, research, and monitor usage and activity trends
Respond to User claims or disputes

Legal and Operational

Perform necessary operations to maintain Rides2U Services, including troubleshooting bugs and operational issues
Comply with legal obligations, as part of our general business operations
In limited circumstances, investigate, prevent, or act regarding illegal activities, suspected fraud, or violations of this Privacy Notice

7. Use of Non-Personal Information

We use Non-Personal Information to improve the Services and customize the user experience. We aggregate Non-Personal Information to track trends and analyze use patterns. This Privacy Notice does not limit our use or disclosure of Non-Personal Information, and we reserve the right to use and disclose such information to our partners, advertisers, and other third parties at our discretion.

As a general rule, we do not sell, rent, lease, or otherwise transfer information collected automatically or through your voluntary action. We may disclose your Personal Information as follows:

Third Party Service Providers

We may share your Personal Information with third party service providers who help us operate the Services, host our Website and App, conduct quality assurance testing, perform marketing, run data analysis, send surveys, facilitate account creation, provide technical support, or provide future services to you.

Integrations and Third Party Services

We integrate third party APIs in connection with the Services. Our current third party partners include:

Bubble — platform for creating digital products and data transfers. Privacy policy at bubble.io/privacy
Google Maps Platform — map and location services. Privacy policy at policies.google.com/privacy
Firebase — mobile and web app development platform. Privacy policy at firebase.google.com/support/privacy
Flutter — open source UI development kit used to build our App. Privacy policy at policies.google.com/privacy
Stripe — payment processing. Rides2U does not process or store your payment information. Privacy policy at stripe.com/privacy

Information collected by Rides2U when using third party APIs is processed in compliance with this Privacy Notice. Information collected directly by third party partners is governed by their own privacy policies.

Rides2U may share information regarding serious Driver safety incidents or compliance with applicable law with third parties, including other companies that enable users to request or provide transportation services, or intermediaries that collect and report such information across multiple companies, in order to prevent Drivers who may pose a safety risk from accessing Rides2U’s or other companies’ services.

Business Transfers

If Rides2U is acquired by or merges with another company, or if any of our assets are transferred to another company whether as part of a bankruptcy, insolvency, or other proceeding, we may transfer information we have collected from you to the acquiring party. As part of that process, we may share certain Personal Information with lenders, auditors, attorneys, and consultants.

Other Disclosures

Regardless of your choices regarding your Personal Information, we may disclose it if we believe in good faith that such disclosure is necessary: (a) in connection with any legal investigation; (b) to comply with relevant laws or to respond to subpoenas or warrants; (c) to protect or defend the rights or property of Rides2U or its users; (d) to investigate, prevent, or take action regarding illegal activities or suspected fraud; or (e) to investigate or assist in preventing any violation of law, this Privacy Notice, or any applicable agreement.

9. Links to Third Party Websites and Providers

As part of the Services, we may provide links to or compatibility with other websites or applications. We are not responsible for the privacy practices, information, or content of those third party websites or services. This Privacy Notice applies solely to information collected by Rides2U in relation to the Services. If you access external websites via a link from our App or Website, the privacy policy of that website will govern your use of it. We encourage you to read the privacy statements of other websites before using them.

10. Your Rights Regarding Your Personal Information

We may send you periodic promotional emails. You have the right at any time to opt out of marketing communications by following the unsubscribe instructions in any promotional email, or by updating your notification preferences within the App. It may take up to 10 business days to process unsubscribe requests. Even if you unsubscribe from promotional communications, we may still send administrative emails including trip booking confirmations and updates to this Privacy Notice.

11. Your Rights and Choices

Right to Know

You may request disclosure about our Personal Information collection practices during the prior 12 months, including the categories of Personal Information collected, sources, business purposes for collecting or sharing, and categories of third parties with whom we shared it. You may also request a copy of specific Personal Information we have collected about you.

Right to Delete

You may request that we delete (and direct our service providers to delete) your Personal Information, subject to certain exceptions. You may delete your in-App account by selecting “Delete My Account” on your profile page. Deleting your account will: (1) sign you out immediately; (2) remove or anonymize identifiable user information; and (3) remove your email from our mailing lists. You will receive an email when account deletion is completed.

Right to Opt-Out

You have the right to opt out of any “sale” of your Personal Information. For clarity, Rides2U does not sell your Personal Information.

Right to Non-Discrimination

You have the right not to be discriminated against for exercising any of the rights described in this section.

Access and Correction

You may request access to your Personal Information by contacting us at the address below. We rely on you to update and correct your Personal Information. Please contact us immediately if your information changes.

Objection to Processing

You may object to our use or disclosure of your Personal Information by contacting us at the address below. If you revoke your consent for processing of Personal Information, we may no longer be able to provide you the Services.

Online Tracking

We do not currently recognize automated browser signals regarding tracking mechanisms, which may include “Do Not Track” instructions. You may select “Ask App Not to Track” on your iPhone or Android device at any time.

Promotional Emails

You may stop receiving promotional emails by following the unsubscribe instructions included in any such email. We may still send you communications related to your active use of the Services and for administrative purposes.

12. Security of Your Personal Information

We implement security measures designed to protect your information from unauthorized access, alteration, disclosure, and/or destruction. Because the internet is not a completely secure environment, we cannot guarantee the security of any information you transmit to us. Your account is protected by your password. Please do not share your password and log out of your account after each use.

PHISHING AND SCAM WARNING

Rides2U will never contact you via email or phone to request your account password, email address, or verification code. If you receive a message claiming to be from Rides2U and directing you to an external link that is not an official Rides2U URL, do not click the link and do not respond. Report it to us immediately at customerservice@rides2u.com.

Do not share your phone number with any Driver before, during, or after a trip. All contact between Passengers and Drivers should take place through the Rides2U platform, where phone numbers remain anonymous. Rides2U will never ask Users for their authentication code. Users are responsible for maintaining the confidentiality of their User ID and password. Notify Rides2U immediately at customerservice@rides2u.com of any unauthorized use of your account.

13. How We Retain Your Personal Information

We retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. In some circumstances we may anonymize your Personal Information for research or statistical purposes, in which case we may use that information indefinitely without further notice. We may retain information for a commercially reasonable time for backup, archival, audit, and legal compliance purposes. You may request further details about retention periods for specific types of Personal Information by contacting us.

14. Accessibility

If you are visually impaired, you may access this Privacy Notice through your browser’s audio reader. If you need this Notice in an alternative format or have accessibility questions, please contact us at customerservice@rides2u.com.

15. Changes to This Privacy Notice

We reserve the right to change this Privacy Notice at any time. We will notify you of significant changes by sending a notice to the primary email address on your account or by placing a prominent notice within the App and on the Website. Significant changes will take effect thirty (30) days following such notification. Non-material changes or clarifications will take effect immediately. You should periodically check the Website, App, and this Privacy Notice for updates.

16. Other Jurisdictions

Rides2U is located in the United States. The Services are hosted in and provided from the United States and are intended for users who reside in the United States. Personal Information you submit through the Services may be transferred outside of the jurisdiction in which you live.

California

Rides2U actively monitors its obligations under California privacy laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). While Rides2U may not currently meet all thresholds that trigger full CCPA compliance requirements, we are committed to protecting the Personal Information of all users, including California residents, consistent with the standards described throughout this Privacy Notice. California residents have the right to contact us with any questions or concerns regarding how their Personal Information is handled. We will respond to all such inquiries and update our practices as our obligations under California law evolve. To submit a California privacy request, contact us at customerservice@rides2u.com.

Indiana and Other Active States

Rides2U operates in multiple U.S. states including Indiana, Illinois, Wisconsin, Michigan, Tennessee, Mississippi, and others. We comply with applicable state privacy laws in each market where we operate and will update this Notice as our state-level obligations evolve.

17. Contact Information

If you have any questions, comments, or complaints concerning our privacy practices, please contact us:

Email: customerservice@rides2u.com

Mail: Rides2U, Inc., 510 S Main St, Suite 105, South Bend, IN 46601

We will attempt to respond to your request and provide you with additional privacy-related information within a reasonable timeframe.

Rides2U, Inc. | customerservice@rides2u.com | 510 S Main St Suite 105, South Bend, IN 46601 | Effective: April 16, 2026